Privacy Policy

This privacy policy describes how we collect, use, and store data on our website. Last updated: June, 2025.

Data collection

We collect the following data:

• Country of origin
• Website language
• Browser information
• Referrer
• Time of visit
• Pages visited

We do not collect/store any of the following data without your explicit consent (e.g., by submitting a message via the contact form):

• Personally identifiable information (PII)
• IP addresses

We collect this data to:

• Analyze website traffic
• Monitor website performance
• Improve website content
• Improve website usability

We collect this data using:

• Request headers
• Originating IP address (not stored)

Third-Party Services

To better understand how our website performs and is used, we rely on a few third-party services. All data collection is anonymous and does not involve cookies, localStorage, or sessionStorage. We do not store personal data, nor do we attempt to identify individual visitors.

Google Search Console

We use Google Search Console to monitor how our site performs in Google Search results. The data includes:

• which search queries led to page impressions,
• click-through rates,
• average position in search results.

This data collection is passive, handled by Google's own indexing systems. It does not involve direct interaction with the visitor's browser. No personal data is collected, and we only access aggregated, anonymous statistics. Visitor anonymity is fully preserved.

Umami

We use Umami, a privacy-focused open-source analytics platform, to gain insights into how our website is used. It provides statistics such as:

• page views,
• traffic sources,
• visited pages,
• device type.

Umami collects fully anonymized data without using cookies, fingerprinting, or local storage.

Vercel Speed Insights

This service measures website performance from the user's perspective, including:

• loading times (such as First Contentful Paint, Time to Interactive),
• rendering speed,
• potential bottlenecks in the user experience.

The data is collected passively, without cookies or tracking, through browser-based performance measurements. No personally identifiable information is gathered, and user privacy is fully respected.

Cookies

We do not utilize cookies on this website. However, we do offer cookies if you visit us in person!

Contact us

If you have any questions about this privacy policy, please contact us at info@assured.se.